Multimodal Technologies and Interaction 2, no. 4 (2018)
ABSTRACT: In some circumstances, immersion in virtual environments with the aid of virtual reality (VR) equipment can create feelings of anxiety in users and be experienced as something “frightening”, “oppressive”, “alienating”, “dehumanizing”, or “dystopian”. Sometimes (e.g., in exposure therapy or VR gaming), a virtual environment is intended to have such psychological impacts on users; however, such effects can also arise unintentionally due to the environment’s poor architectural design. Designers of virtual environments may employ user-centered design (UCD) to incrementally improve a design and generate a user experience more closely resembling the type desired; however, UCD can yield suboptimal results if an initial design relied on an inappropriate architectural approach. This study developed a framework that can facilitate the purposeful selection of the most appropriate architectural approach by drawing on Norberg-Schulz’s established phenomenological account of real-world architectural modes. By considering the unique possibilities for structuring and experiencing space within virtual environments and reinterpreting Norberg-Schulz’s schemas in the context of virtual environment design, a novel framework was formulated that explicates six fundamental “architectural paradigms” available to designers of virtual environments. It was shown that the application of this framework could easily be incorporated as an additional step within the UCD process.
Kwartalnik Nauk o Przedsiębiorstwie 48 (2018), pp. 31-39; MNiSW 2016 List B: 12 points
ABSTRACT: Increasingly, organizations are becoming “technologically posthumanized” through the integration of social robots, AI, virtual reality, and ubiquitous computing into the workplace. Here a phenomenological approach is used to anticipate architectural transformations of the workplace resulting from posthumanization’s challenge to traditional anthropocentric paradigms of the workplace as a space that exists at “human” scale, possesses a trifold boundary, and serves as a spatiotemporal filter.
In Information Systems Architecture and Technology: Proceedings of 39th International Conference on Information Systems Architecture and Technology – ISAT 2018, Part III, edited by Zofia Wilimowska, Leszek Borzemski, and Jerzy Świątek • Springer International Publishing, 2018
ABSTRACT: The discipline of enterprise architecture (EA) provides valuable tools for aligning an organization’s business strategy and processes, IT strategy and systems, personnel structures, and organizational culture, with the goal of enhancing organizational agility, adaptability, and efficiency. However, the centralized and exhaustively detailed approach of conventional EA is susceptible to failure when employed in organizations demonstrating exceedingly great size, speed of operation and change, and IT complexity – a combination of traits that characterizes, for example, some emerging types of “technologized” oligopolistic megacorps reflecting the Industry 4.0 paradigm. This text develops the conceptual basis for a variant form of enterprise architecture that can be used to enact improved target architectures for organizations whose characteristics would otherwise render them “unmanageable” from the perspective of conventional EA. The proposed approach of “enterprise meta-architecture” (or EMA) disengages human enterprise architects from the fine-grained details of architectural analysis, design, and implementation, which are handled by artificially intelligent systems functioning as active agents rather than passive tools. The role of the human enterprise architect becomes one of determining the types of performance improvements a target architecture should ideally generate, establishing the operating parameters for an EMA system, and monitoring and optimizing its functioning. Advances in Big Data and parametric design provide models for enterprise meta-architecture, which is distinct from other new approaches like agile and adaptive EA. Deployment of EMA systems should become feasible as ongoing advances in AI result in an increasing share of organizational agency and decision-making responsibility being shifted to artificial agents.
The Polish Journal of Aesthetics 49 (2018), pp. 11-25; MNiSW 2016 List B: 12 points
ABSTRACT: Here the concept of the human being as a “relatively isolated system” developed in Ingarden’s later phenomenology is adapted into an “aesthetics of isolation” that complements conventional environmental aesthetics. Such an aesthetics of isolation is especially relevant, given the growing “aesthetic overload” brought about by ubiquitous computing and new forms of art and aesthetic experience such as those involving virtual reality, interactive online performance art, and artificial creativity.
In Business Models for Strategic Innovation: Cross-Functional Perspectives, edited by S.M. Riad Shams, Demetris Vrontis, Yaakov Weber, and Evangelos Tsoukatos, pp. 11-24 • London: Routledge, 2018
ABSTRACT: Neuromarketing utilizes innovative technologies to accomplish two key tasks: 1) gathering data about the ways in which human beings’ cognitive processes can be influenced by particular stimuli; and 2) creating and delivering stimuli to influence the behavior of potential consumers. In this text, we argue that rather than utilizing specialized systems such as EEG and fMRI equipment (for data gathering) and web-based microtargeting platforms (for influencing behavior), it will increasingly be possible for neuromarketing practitioners to perform both tasks by accessing and exploiting neuroprosthetic devices already possessed by members of society.
We first present an overview of neuromarketing and neuroprosthetic devices. A two-dimensional conceptual framework is then developed that can be used to identify the technological and biocybernetic capacities of different types of neuroprosthetic devices for performing neuromarketing-related functions. One axis of the framework delineates the main functional types of sensory, motor, and cognitive neural implants; the other describes the key neuromarketing activities of gathering data on consumers’ cognitive activity and influencing their behavior. This framework is then utilized to identify potential neuromarketing applications for a diverse range of existing and anticipated neuroprosthetic technologies.
It is hoped that this analysis of the capacities of neuroprosthetic devices to be utilized in neuromarketing-related roles can: 1) lay a foundation for subsequent analyses of whether such potential applications are desirable or inappropriate from ethical, legal, and operational perspectives; and 2) help information security professionals develop effective mechanisms for protecting neuroprosthetic devices against inappropriate or undesired neuromarketing techniques while safeguarding legitimate neuromarketing activities.
ISBN 978-1-944373-21-4 • Second edition • Defragmenter Media, 2018 • 238 pages
Key organizational decisions made by sapient AIs. The pressure to undergo neuroprosthetic augmentation in order to compete with genetically enhanced coworkers. A corporate headquarters that exists only in cyberspace as a persistent virtual world. A project team whose members interact socially as online avatars without knowing or caring whether fellow team members are human beings or robots. Futurologists’ visions of the dawning age of ‘posthumanized’ organizations range from the disquieting to the exhilarating. Which of these visions are compatible with our best current understanding of the capacities and the limits of human intelligence, physiology, and sociality? And what can posthumanist thought reveal about the forces of technologization that are transforming how we collaborate with one another – and with ever more sophisticated artificial agents and systems – to achieve shared goals?
This book develops new insights into the evolving nature of intelligent agency and collaboration by applying the post-anthropocentric and post-dualistic methodologies of posthumanism to the fields of organizational theory and management. Building on a comprehensive typology of posthumanism, an emerging ‘organizational posthumanism’ is described which makes sense of the dynamics of technological posthumanization that are reshaping the members, personnel structures, information systems, processes, physical and virtual spaces, and external environments available to organizations. Conceptual frameworks and analytical tools are formulated for use in diagnosing and guiding the ongoing convergence in the capacities of human and artificial actors that is being spurred by novel technologies relating to human augmentation, synthetic agency, and digital-physical ecosystems. As the first systematic investigation of these topics, this text will be of interest to scholars and students of posthumanism and management and to management practitioners who must grapple on a daily basis with the forces of technologization that are increasingly powerful drivers of organizational change.
Frontiers in Neuroscience 11, 605 (2017); MNiSW 2016 List A: 30 points; 2017 Impact Factor: 3.566
ABSTRACT: Previous works exploring the challenges of ensuring information security for neuroprosthetic devices and their users have typically built on the traditional InfoSec concept of the “CIA Triad” of confidentiality, integrity, and availability. However, we argue that the CIA Triad provides an increasingly inadequate foundation for envisioning information security for neuroprostheses, insofar as it presumes that (1) any computational systems to be secured are merely instruments for expressing their human users’ agency, and (2) computing devices are conceptually and practically separable from their users. Drawing on contemporary philosophy of technology and philosophical and critical posthumanist analysis, we contend that futuristic neuroprostheses could conceivably violate these basic InfoSec presumptions, insofar as (1) they may alter or supplant their users’ biological agency rather than simply supporting it, and (2) they may structurally and functionally fuse with their users to create qualitatively novel “posthumanized” human-machine systems that cannot be secured as though they were conventional computing devices. Simultaneously, it is noted that many of the goals that have been proposed for future neuroprostheses by InfoSec researchers (e.g., relating to aesthetics, human dignity, authenticity, free will, and cultural sensitivity) fall outside the scope of InfoSec as it has historically been understood and touch on a wide range of ethical, aesthetic, physical, metaphysical, psychological, economic, and social values. We suggest that the field of axiology can provide useful frameworks for more effectively identifying, analyzing, and prioritizing such diverse types of values and goods that can (and should) be pursued through InfoSec practices for futuristic neuroprostheses.
International Journal of Contemporary Management 16, no. 3 (2017), pp. 139-55; MNiSW 2016 List B: 14 points
ABSTRACT: Strategic management instruments (SMIs) are tools used to analyze an organization’s strategic situation, formulate effective strategies, and successfully implement them. Despite SMIs’ importance, there has been little systematic research into them – and especially regarding the impact of emerging technologies on SMIs. Here we investigate whether the forces of technological posthumanization that are creating a new class of ‘cyber-physical organizations’ can be expected to affect innovation in the use of SMIs within such organizations. Through a review of strategic management literature, we identify nearly 100 SMIs and categorize them according to their use in (a) strategic analysis, (b) strategy formulation, or (c) strategy implementation. Meanwhile, an analysis of cyber-physical systems and technological posthumanization reveals three dynamics that are converging to create an emerging class of cyber-physical organizations: (a) roboticization of the workforce; (b) deepening human-computer integration; and (c) the ubiquitization of computation. A framework is developed for mapping the impacts of these dynamics onto the inputs, agents, processes, and outputs involved with the three types of SMIs. Application of the framework shows that technological posthumanization should be expected to both facilitate and require innovation in cyber-physical organizations’ use of all three types of SMIs.
Volume 02 in the Posthuman Cyberware Sourcebook series • ISBN 978-1-944373-20-7 • Mnemoclave, 2017 • 36 pages
SUMMARY: Whether it’s adding a night-vision cybereye or acquiring a full cyborg body, the process of cyborgization reshapes the way in which an individual relates to the physical environment around her. But how does it transform her ability to dive – or to be pulled – into virtual worlds?
Cyborgization and Virtual Worlds: Portals to Altered Reality is a resource for designing campaigns grounded in near-future hard-SF settings in which synthetic bodies and VR cyberware offer characters entirely new ways of perceiving, interpreting, and manipulating the analog and digital worlds…
Volume 01 in the Posthuman Cyberware Sourcebook series • ISBN 978-1-944373-18-4. Indianapolis: Mnemoclave, 2017 • 40 pages
SUMMARY: What realities lie behind the glimmering advertisements for designer cyberlimbs, combat neuroaugmentations, prosthetic eyes with squalor-suppression filters, and downloadable charisma?
Posthuman Cyberware: Blurring the Boundaries of Mind, Body, and Computer is a resource for designing campaigns set in near-future hard-SF worlds where sensory, cognitive, and motor neuroprostheses are being increasingly employed for human enhancement – and society is tilting ever further toward the dystopian.
ISBN 978-1-944373-11-5 • Synthypnion Business, 2017 • 298 pages
The challenge of developing sound organizational strategy is growing increasingly difficult as accelerating technological change transforms the world’s competitive ecosystems in ways that render many traditional approaches to strategy obsolete. What are the concrete tools and techniques that a contemporary strategic analyst can employ to understand the critical elements of an organization’s internal structure and dynamics and external competitive environment – and to predict the ways in which they may evolve in the future? This book provides a practical step-by-step guide to using dozens of the most important tools for generating organizational insight and foresight, along with an investigation of their underlying nature and purpose. It serves as an accessible introduction for those seeking to learn the essentials of strategic analysis, as well as a comprehensive reference for the experienced organizational strategist.
The book employs the concept of the Strategic Futures Hub as a means for understanding eight domains that are key to the development of strategic foresight for any organization. These are: (1) an organization’s financial resources and realities; (2) its internal architecture and capacities; (3) its current and potential products; (4) consumers’ needs and anticipated future behaviors; (5) competitors and their expected future behaviors; (6) the current and future dynamics of the organization’s competitive ecosystem; (7) causal chains and possible, probable, and desirable organizational futures; and (8) potential organizational strategies. For each of these domains, the reader is taught when and why to choose (or avoid) specific techniques in order to answer a range of the most frequently encountered strategic questions. The volume explains not only traditional analytical tools like market opportunity analysis, benchmarking, resource analysis, stakeholder analysis, SWOT and PESTEL analyses, and the Delphi method, but also emerging techniques like internal prediction markets for organizations, as well as longer-range diagnostic tools from the field of futures studies, such as emerging issues analysis, backcasting, morphological analysis, the futures wheel, and cross-impact analysis.
The nature of each analytical technique is clearly and succinctly described, along with recommended approaches to its use and investigation of practical considerations such as the time commitment and skills required. Discussion of the techniques is enriched by a wealth of diagrams and extensive bibliographic references to the best contemporary scholarship and practice. While a few of the analytical techniques are targeted specifically at commercial enterprises, most will also be of great value to nonprofit organizations, government agencies, and other non-commercial entities that are seeking to better understand their current realities and prospective futures from a strategic perspective.
ISBN 978-1-944373-07-8 • Synthypnion Academic, 2017 • 312 pages
This volume serves a resource for the design and analysis of neuroprosthetic supersystems, which can be defined as organizations – either small or large, simple or complex – whose human members have been neuroprosthetically augmented. While numerous other texts focus on the biomedical engineering of neuroprostheses as technological devices or on the biocybernetic engineering of the host-device system comprising a neuroprosthesis and its human host, this volume presents a unique investigation of the intentional creation of higher-order supersystems that allow multiple neuroprosthetically augmented human beings to interact with one another and with external information systems in order to accomplish some shared task. In essence, this can be understood as the work of designing and managing neuroprosthetically enhanced organizations.
Individual chapters present an ontology of the neuroprosthesis as a computing device; a biocybernetic ontology of the host-device system; an ontology of the neuroprosthesis as an instrument of ‘cyborgization’; motivating and inhibiting factors for the organizational deployment of posthumanizing neuroprostheses by military organizations and other early adopters; an introduction to enterprise architecture in the context of technological posthumanization; an exploration of the implications of neuroprosthetic augmentation for enterprise architecture; and considerations for the development of effective network topologies for neuroprosthetically augmented organizations.
The conceptual frameworks formulated within this book offer a wide range of tools that can be of use to policymakers, ethicists, neuroprosthetic device manufacturers, organizational decision-makers, and others who must analyze or manage the complex legal, ethical, and managerial implications that result from the use of emerging neuroprosthetic technologies within an organizational context.
ISBN 978-1-944373-09-2 • Second edition • Synthypnion Academic, 2017 • 324 pages
How does one ensure information security for a computer that is entangled with the structures and processes of a human brain – and for the human mind that is interconnected with such a device? The need to provide information security for neuroprosthetic devices grows more pressing as increasing numbers of people utilize therapeutic technologies such as cochlear implants, retinal prostheses, robotic prosthetic limbs, and deep brain stimulation devices. Moreover, emerging neuroprosthetic technologies for human enhancement are expected to increasingly transform their human users’ sensory, motor, and cognitive capacities in ways that generate new ‘posthumanized’ sociotechnological realities. In this context, it is essential not only to ensure the information security of such neuroprostheses themselves but – more importantly – to ensure the psychological and physical health, autonomy, and personal identity of the human beings whose cognitive processes are inextricably linked with such devices. InfoSec practitioners must not only guard against threats to the confidentiality and integrity of data stored within a neuroprosthetic device’s internal memory; they must also guard against threats to the confidentiality and integrity of thoughts, memories, and desires existing within the mind the of the device’s human host.
This second edition of The Handbook of Information Security for Advanced Neuroprosthetics updates the previous edition’s comprehensive investigation of these issues from both theoretical and practical perspectives. It provides an introduction to the current state of neuroprosthetics and expected future trends in the field, along with an introduction to fundamental principles of information security and an analysis of how they must be re-envisioned to address the unique challenges posed by advanced neuroprosthetics. A two-dimensional cognitional security framework is presented whose security goals are designed to protect a device’s human host in his or her roles as a sapient metavolitional agent, embodied embedded organism, and social and economic actor. Practical consideration is given to information security responsibilities and roles within an organizational context and to the application of preventive, detective, and corrective or compensating security controls to neuroprosthetic devices, their host-device systems, and the larger supersystems in which they operate. Finally, it is shown that while implantable neuroprostheses create new kinds of security vulnerabilities and risks, they may also serve to enhance the information security of some types of human hosts (such as those experiencing certain neurological conditions).
In Social Robots: Boundaries, Potential, Challenges, edited by Marco Nørskov, pp. 177-98 • Farnham: Ashgate, 2016
ABSTRACT: Much thought has been given to the question of who bears moral and legal responsibility for actions performed by robots. Some argue that responsibility could be attributed to a robot if it possessed human-like autonomy and metavolitionality, and that while such capacities can potentially be possessed by a robot with a single spatially compact body, they cannot be possessed by a spatially disjunct, decentralized collective such as a robotic swarm or network. However, advances in ubiquitous robotics and distributed computing open the door to a new form of robotic entity that possesses a unitary intelligence, despite the fact that its cognitive processes are not confined within a single spatially compact, persistent, identifiable body. Such a “nonlocalizable” robot may possess a body whose myriad components interact with one another at a distance and which is continuously transforming as components join and leave the body. Here we develop an ontology for classifying such robots on the basis of their autonomy, volitionality, and localizability. Using this ontology, we explore the extent to which nonlocalizable robots—including those possessing cognitive abilities that match or exceed those of human beings—can be considered moral and legal actors that are responsible for their own actions.
In 9th Annual EMAB Conference: Innovation, Entrepreneurship and Digital Ecosystems (EUROMED 2016) Book of Proceedings, edited by Demetris Vrontis, Yaakov Weber, and Evangelos Tsoukatos, pp. 876-90 • Engomi: EuroMed Press, 2016
ABSTRACT: A growing range of brain-computer interface (BCI) technologies is being employed for purposes of therapy and human augmentation. While much thought has been given to the ethical implications of such technologies at the ‘macro’ level of social policy and ‘micro’ level of individual users, little attention has been given to the unique ethical issues that arise during the process of incorporating BCIs into eHealth ecosystems. In this text a conceptual framework is developed that enables the operators of eHealth ecosystems to manage the ethical components of such processes in a more comprehensive and systematic way than has previously been possible. The framework’s first axis defines five ethical dimensions that must be successfully addressed by eHealth ecosystems: 1) beneficence; 2) consent; 3) privacy; 4) equity; and 5) liability. The second axis describes five stages of the systems development life cycle (SDLC) process whereby new technology is incorporated into an eHealth ecosystem: 1) analysis and planning; 2) design, development, and acquisition; 3) integration and activation; 4) operation and maintenance; and 5) disposal. Known ethical issues relating to the deployment of BCIs are mapped onto this matrix in order to demonstrate how it can be employed by the managers of eHealth ecosystems as a tool for fulfilling ethical requirements established by regulatory standards or stakeholders’ expectations. Beyond its immediate application in the case of BCIs, we suggest that this framework may also be utilized beneficially when incorporating other innovative forms of information and communications technology (ICT) into eHealth ecosystems.
In 9th Annual EMAB Conference: Innovation, Entrepreneurship and Digital Ecosystems (EUROMED 2016) Book of Proceedings, edited by Demetris Vrontis, Yaakov Weber, and Evangelos Tsoukatos, pp. 891-904 • Engomi: EuroMed Press, 2016
ABSTRACT: Standards like the ISO 27000 series, IEC/TR 80001, NIST SP 1800, and FDA guidance on medical device cybersecurity define the responsibilities that manufacturers and operators bear for ensuring the information security of implantable medical devices. In the case of implantable cognitive neuroprostheses (ICNs) that are integrated with the neural circuitry of their human hosts, there is a widespread presumption that InfoSec concerns serve only as limiting factors that can complicate, impede, or preclude the development and deployment of such devices. However, we argue that when appropriately conceptualized, InfoSec concerns may also serve as drivers that can spur the creation and adoption of such technologies. A framework is formulated that describes seven types of actors whose participation is required in order for ICNs to be adopted; namely, their 1) producers, 2) regulators, 3) funders, 4) installers, 5) human hosts, 6) operators, and 7) maintainers. By mapping onto this framework InfoSec issues raised in industry standards and other literature, it is shown that for each actor in the process, concerns about information security can either disincentivize or incentivize the actor to advance the development and deployment of ICNs for purposes of therapy or human enhancement. For example, it is shown that ICNs can strengthen the integrity, availability, and utility of information stored in the memories of persons suffering from certain neurological conditions and may enhance information security for society as a whole by providing new tools for military, law enforcement, medical, or corporate personnel who provide critical InfoSec services.
ISBN 978-1-944373-05-4 • Second edition • Defragmenter Media, 2016 • 442 pages
What are the best practices for leading a workforce in which human employees have merged cognitively and physically with electronic information systems and work alongside social robots, artificial life-forms, and self-aware networks that are ‘colleagues’ rather than simply ‘tools’? How does one manage organizational structures and activities that span both actual and virtual worlds? How are the forces of technological posthumanization transforming the theory and practice of management?
This volume explores the reality that an organization’s workers, managers, customers, and other stakeholders increasingly comprise a complex network of human agents, artificial agents, and hybrid human-synthetic entities. The first part of the book develops the theoretical foundations of an emerging ‘organizational posthumanism’ and presents conceptual frameworks for understanding and managing the evolving workplace relationship between human and synthetic beings. Subsequent chapters investigate concrete management topics such as the likelihood that social robots might utilize charismatic authority to inspire and lead human workers; potential roles of AIs as managers of cross-cultural virtual teams; the ethics and legality of entrusting organizational decision-making to spatially diffuse robots that have no discernible identity or physical form; quantitative approaches to comparing the managerial capabilities of human and artificial agents; the creation of artificial life-forms that function as autonomous enterprises which evolve by competing against human businesses; neural implants as gateways that allow their human users to participate in new forms of organizational life; and the implications of advanced neuroprosthetics for information security and business model design.
As the first comprehensive application of posthumanist methodologies to the field of management, this volume will be of use to scholars and students of contemporary management and to management practitioners who must increasingly understand and guide the forces of technologization that are rapidly reshaping organizations’ form, dynamics, and societal roles.
Fronda Lux 79 (2016), pp. 32-43
In Digital Ecosystems: Society in the Digital Age, edited by Łukasz Jonak, Natalia Juchniewicz, and Renata Włoch, pp. 85-98 • Warsaw: Digital Economy Lab, University of Warsaw, 2016
ABSTRACT: For many employees, ‘work’ is no longer something performed while sitting at a computer in an office. Employees in a growing number of industries are expected to carry mobile devices and be available for work-related interactions even when beyond the workplace and outside of normal business hours. In this article it is argued that a future step will increasingly be to move work-related information and communication technology (ICT) inside the human body through the use of neuroprosthetics, to create employees who are always ‘online’ and connected to their workplace’s digital ecosystems. At present, neural implants are used primarily to restore abilities lost through injury or illness, however their use for augmentative purposes is expected to grow, resulting in populations of human beings who possess technologically altered capacities for perception, memory, imagination, and the manipulation of physical environments and virtual cyberspace. Such workers may exchange thoughts and share knowledge within posthuman cybernetic networks that are inaccessible to unaugmented human beings. Scholars note that despite their potential benefits, such neuroprosthetic devices may create numerous problems for their users, including a sense of alienation, the threat of computer viruses and hacking, financial burdens, and legal questions surrounding ownership of intellectual property produced while using such implants. Moreover, different populations of human beings may eventually come to occupy irreconcilable digital ecosystems as some persons embrace neuroprosthetic technology, others feel coerced into augmenting their brains to compete within the economy, others might reject such technology, and still others will simply be unable to afford it.
In this text we propose a model for analyzing how particular neuroprosthetic devices will either facilitate human beings’ participation in new forms of socioeconomic interaction and digital workplace ecosystems – or undermine their mental and physical health, privacy, autonomy, and authenticity. We then show how such a model can be used to create device ontologies and typologies that help us classify and understand different kinds of advanced neuroprosthetic devices according to the impact that they will have on individual human beings.
Fronda Lux 78 (2016), pp. 10-21
SUMMARY: This text envisions two different “employee onboarding documents” provided to new workers joining a global conglomerate in the year 2050. One neuroprosthetically augmented and genetically enhanced worker – who joins the company as a Reality Designer – is granted a drastically different welcome from the other worker, an unmodified human being, who joins the company as a Biological Service Drone. A variety of scholars have formulated two radically divergent conceptions of the future of human work: one vision imagines that the development of advanced artificial intelligence, nanorobotics, and other technologies will create a utopian society in which human beings are freed from the drudgery menial labor to focus on art, leisure, and self-fulfillment; the other vision imagines that such technologies will result in the wholesale oppression, instrumentalization, and disintegration of human beings. This text highlights the fact that these two extreme visions of the future are not necessarily incompatible – and might even be reflected within the activities of a single company.