Neuromarketing Applications of Neuroprosthetic Devices: An Assessment of Neural Implants’ Capacities for Gathering Data and Influencing Behavior

In Business Models for Strategic Innovation: Cross-Functional Perspectives, edited by S.M. Riad Shams, Demetris Vrontis, Yaakov Weber, and Evangelos Tsoukatos, pp. 11-24 • London: Routledge, 2018

ABSTRACT: Neuromarketing utilizes innovative technologies to accomplish two key tasks: 1) gathering data about the ways in which human beings’ cognitive processes can be influenced by particular stimuli; and 2) creating and delivering stimuli to influence the behavior of potential consumers. In this text, we argue that rather than utilizing specialized systems such as EEG and fMRI equipment (for data gathering) and web-based microtargeting platforms (for influencing behavior), it will increasingly be possible for neuromarketing practitioners to perform both tasks by accessing and exploiting neuroprosthetic devices already possessed by members of society.

We first present an overview of neuromarketing and neuroprosthetic devices. A two-dimensional conceptual framework is then developed that can be used to identify the technological and biocybernetic capacities of different types of neuroprosthetic devices for performing neuromarketing-related functions. One axis of the framework delineates the main functional types of sensory, motor, and cognitive neural implants; the other describes the key neuromarketing activities of gathering data on consumers’ cognitive activity and influencing their behavior. This framework is then utilized to identify potential neuromarketing applications for a diverse range of existing and anticipated neuroprosthetic technologies.

It is hoped that this analysis of the capacities of neuroprosthetic devices to be utilized in neuromarketing-related roles can: 1) lay a foundation for subsequent analyses of whether such potential applications are desirable or inappropriate from ethical, legal, and operational perspectives; and 2) help information security professionals develop effective mechanisms for protecting neuroprosthetic devices against inappropriate or undesired neuromarketing techniques while safeguarding legitimate neuromarketing activities.

Read more

An Axiology of Information Security for Futuristic Neuroprostheses: Upholding Human Values in the Context of Technological Posthumanization

Frontiers in Neuroscience 11, 605 (2017); MNiSW 2016 List A: 30 points; 2017 Impact Factor: 3.566

ABSTRACT: Previous works exploring the challenges of ensuring information security for neuroprosthetic devices and their users have typically built on the traditional InfoSec concept of the “CIA Triad” of confidentiality, integrity, and availability. However, we argue that the CIA Triad provides an increasingly inadequate foundation for envisioning information security for neuroprostheses, insofar as it presumes that (1) any computational systems to be secured are merely instruments for expressing their human users’ agency, and (2) computing devices are conceptually and practically separable from their users. Drawing on contemporary philosophy of technology and philosophical and critical posthumanist analysis, we contend that futuristic neuroprostheses could conceivably violate these basic InfoSec presumptions, insofar as (1) they may alter or supplant their users’ biological agency rather than simply supporting it, and (2) they may structurally and functionally fuse with their users to create qualitatively novel “posthumanized” human-machine systems that cannot be secured as though they were conventional computing devices. Simultaneously, it is noted that many of the goals that have been proposed for future neuroprostheses by InfoSec researchers (e.g., relating to aesthetics, human dignity, authenticity, free will, and cultural sensitivity) fall outside the scope of InfoSec as it has historically been understood and touch on a wide range of ethical, aesthetic, physical, metaphysical, psychological, economic, and social values. We suggest that the field of axiology can provide useful frameworks for more effectively identifying, analyzing, and prioritizing such diverse types of values and goods that can (and should) be pursued through InfoSec practices for futuristic neuroprostheses.

Read more

Cyborgization and Virtual Worlds: Portals to Altered Reality

Volume 02 in the Posthuman Cyberware Sourcebook series • ISBN 978-1-944373-20-7 • Mnemoclave, 2017 • 36 pages

SUMMARY: Whether it’s adding a night-vision cybereye or acquiring a full cyborg body, the process of cyborgization reshapes the way in which an individual relates to the physical environment around her. But how does it transform her ability to dive – or to be pulled – into virtual worlds?

Cyborgization and Virtual Worlds: Portals to Altered Reality is a resource for designing campaigns grounded in near-future hard-SF settings in which synthetic bodies and VR cyberware offer characters entirely new ways of perceiving, interpreting, and manipulating the analog and digital worlds…

Read more

Posthuman Cyberware: Blurring the Boundaries of Mind, Body, and Computer

Volume 01 in the Posthuman Cyberware Sourcebook series • ISBN 978-1-944373-18-4. Indianapolis: Mnemoclave, 2017 • 40 pages

SUMMARY: What realities lie behind the glimmering advertisements for designer cyberlimbs, combat neuroaugmentations, prosthetic eyes with squalor-suppression filters, and downloadable charisma?

Posthuman Cyberware: Blurring the Boundaries of Mind, Body, and Computer is a resource for designing campaigns set in near-future hard-SF worlds where sensory, cognitive, and motor neuroprostheses are being increasingly employed for human enhancement – and society is tilting ever further toward the dystopian.

Read more

Neuroprosthetic Supersystems Architecture: Considerations for the Design and Management of Neurocybernetically Augmented Organizations

ISBN 978-1-944373-07-8 • Synthypnion Academic, 2017 • 312 pages

This volume serves a resource for the design and analysis of neuroprosthetic supersystems, which can be defined as organizations – either small or large, simple or complex – whose human members have been neuroprosthetically augmented. While numerous other texts focus on the biomedical engineering of neuroprostheses as technological devices or on the biocybernetic engineering of the host-device system comprising a neuroprosthesis and its human host, this volume presents a unique investigation of the intentional creation of higher-order supersystems that allow multiple neuroprosthetically augmented human beings to interact with one another and with external information systems in order to accomplish some shared task. In essence, this can be understood as the work of designing and managing neuroprosthetically enhanced organizations.

Individual chapters present an ontology of the neuroprosthesis as a computing device; a biocybernetic ontology of the host-device system; an ontology of the neuroprosthesis as an instrument of ‘cyborgization’; motivating and inhibiting factors for the organizational deployment of posthumanizing neuroprostheses by military organizations and other early adopters; an introduction to enterprise architecture in the context of technological posthumanization; an exploration of the implications of neuroprosthetic augmentation for enterprise architecture; and considerations for the development of effective network topologies for neuroprosthetically augmented organizations.

The conceptual frameworks formulated within this book offer a wide range of tools that can be of use to policymakers, ethicists, neuroprosthetic device manufacturers, organizational decision-makers, and others who must analyze or manage the complex legal, ethical, and managerial implications that result from the use of emerging neuroprosthetic technologies within an organizational context.

Read more

The Handbook of Information Security for Advanced Neuroprosthetics

ISBN 978-1-944373-09-2 • Second edition • Synthypnion Academic, 2017 • 324 pages

How does one ensure information security for a computer that is entangled with the structures and processes of a human brain – and for the human mind that is interconnected with such a device? The need to provide information security for neuroprosthetic devices grows more pressing as increasing numbers of people utilize therapeutic technologies such as cochlear implants, retinal prostheses, robotic prosthetic limbs, and deep brain stimulation devices. Moreover, emerging neuroprosthetic technologies for human enhancement are expected to increasingly transform their human users’ sensory, motor, and cognitive capacities in ways that generate new ‘posthumanized’ sociotechnological realities. In this context, it is essential not only to ensure the information security of such neuroprostheses themselves but – more importantly – to ensure the psychological and physical health, autonomy, and personal identity of the human beings whose cognitive processes are inextricably linked with such devices. InfoSec practitioners must not only guard against threats to the confidentiality and integrity of data stored within a neuroprosthetic device’s internal memory; they must also guard against threats to the confidentiality and integrity of thoughts, memories, and desires existing within the mind the of the device’s human host.

This second edition of The Handbook of Information Security for Advanced Neuroprosthetics updates the previous edition’s comprehensive investigation of these issues from both theoretical and practical perspectives. It provides an introduction to the current state of neuroprosthetics and expected future trends in the field, along with an introduction to fundamental principles of information security and an analysis of how they must be re-envisioned to address the unique challenges posed by advanced neuroprosthetics. A two-dimensional cognitional security framework is presented whose security goals are designed to protect a device’s human host in his or her roles as a sapient metavolitional agent, embodied embedded organism, and social and economic actor. Practical consideration is given to information security responsibilities and roles within an organizational context and to the application of preventive, detective, and corrective or compensating security controls to neuroprosthetic devices, their host-device systems, and the larger supersystems in which they operate. Finally, it is shown that while implantable neuroprostheses create new kinds of security vulnerabilities and risks, they may also serve to enhance the information security of some types of human hosts (such as those experiencing certain neurological conditions).

Read more

Information Security Concerns as a Catalyst for the Development of Implantable Cognitive Neuroprostheses

In 9th Annual EMAB Conference: Innovation, Entrepreneurship and Digital Ecosystems (EUROMED 2016) Book of Proceedings, edited by Demetris Vrontis, Yaakov Weber, and Evangelos Tsoukatos, pp. 891-904 • Engomi: EuroMed Press, 2016

ABSTRACT: Standards like the ISO 27000 series, IEC/TR 80001, NIST SP 1800, and FDA guidance on medical device cybersecurity define the responsibilities that manufacturers and operators bear for ensuring the information security of implantable medical devices. In the case of implantable cognitive neuroprostheses (ICNs) that are integrated with the neural circuitry of their human hosts, there is a widespread presumption that InfoSec concerns serve only as limiting factors that can complicate, impede, or preclude the development and deployment of such devices. However, we argue that when appropriately conceptualized, InfoSec concerns may also serve as drivers that can spur the creation and adoption of such technologies. A framework is formulated that describes seven types of actors whose participation is required in order for ICNs to be adopted; namely, their 1) producers, 2) regulators, 3) funders, 4) installers, 5) human hosts, 6) operators, and 7) maintainers. By mapping onto this framework InfoSec issues raised in industry standards and other literature, it is shown that for each actor in the process, concerns about information security can either disincentivize or incentivize the actor to advance the development and deployment of ICNs for purposes of therapy or human enhancement. For example, it is shown that ICNs can strengthen the integrity, availability, and utility of information stored in the memories of persons suffering from certain neurological conditions and may enhance information security for society as a whole by providing new tools for military, law enforcement, medical, or corporate personnel who provide critical InfoSec services.

Read more

Neural Implants as Gateways to Digital-Physical Ecosystems and Posthuman Socioeconomic Interaction

In Digital Ecosystems: Society in the Digital Age, edited by Łukasz Jonak, Natalia Juchniewicz, and Renata Włoch, pp. 85-98 • Warsaw: Digital Economy Lab, University of Warsaw, 2016

ABSTRACT: For many employees, ‘work’ is no longer something performed while sitting at a computer in an office. Employees in a growing number of industries are expected to carry mobile devices and be available for work-related interactions even when beyond the workplace and outside of normal business hours. In this article it is argued that a future step will increasingly be to move work-related information and communication technology (ICT) inside the human body through the use of neuroprosthetics, to create employees who are always ‘online’ and connected to their workplace’s digital ecosystems. At present, neural implants are used primarily to restore abilities lost through injury or illness, however their use for augmentative purposes is expected to grow, resulting in populations of human beings who possess technologically altered capacities for perception, memory, imagination, and the manipulation of physical environments and virtual cyberspace. Such workers may exchange thoughts and share knowledge within posthuman cybernetic networks that are inaccessible to unaugmented human beings. Scholars note that despite their potential benefits, such neuroprosthetic devices may create numerous problems for their users, including a sense of alienation, the threat of computer viruses and hacking, financial burdens, and legal questions surrounding ownership of intellectual property produced while using such implants. Moreover, different populations of human beings may eventually come to occupy irreconcilable digital ecosystems as some persons embrace neuroprosthetic technology, others feel coerced into augmenting their brains to compete within the economy, others might reject such technology, and still others will simply be unable to afford it.

In this text we propose a model for analyzing how particular neuroprosthetic devices will either facilitate human beings’ participation in new forms of socioeconomic interaction and digital workplace ecosystems – or undermine their mental and physical health, privacy, autonomy, and authenticity. We then show how such a model can be used to create device ontologies and typologies that help us classify and understand different kinds of advanced neuroprosthetic devices according to the impact that they will have on individual human beings.

Read more